Launching your own branded smart TV app in 2023 can be an excellent
way to reach a wider audience and maximize your content monetization
efforts. The use of smart TVs and TV apps has been on the rise in
recent years, and this trend is expected to continue. According to a
report by eMarketer, the number of US households with a smart TV is
expected to reach 87.6 million by the end of 2022, which is an
increase of 6.2% from the previous year.
How can this potential be leveraged at its best?
Increased usage of smart TVs: The use of smart TVs is on the
rise, with a projected global smart TV market size of over $300
billion by 2025. As more people turn to smart TVs for their
entertainment needs, launching your own branded smart TV app can
help you tap into this growing audience.
Customized user experience: By launching your own branded smart
TV app, you can provide a customized user experience for your
audience. You can tailor the app to your brand's specific needs
and preferences, offering a seamless and personalized experience
for your viewers.
Content monetization opportunities: Launching your own smart TV
app can also provide new opportunities for content monetization.
You can offer subscriptions, sell ad space, or use in-app
purchases to generate revenue from your content.
Enhanced brand recognition: Launching your own branded smart TV
app can also help increase your brand recognition. It can give
your brand a dedicated platform to showcase your content and
reach new audiences, which can help establish your brand as a
leader in your industry.
Competitive advantage: With so many options for streaming
content on smart TVs, launching your own branded smart TV app
can give you a competitive advantage. By offering a unique and
customized user experience, you can stand out in a crowded
market and build a loyal following and grow with a pace.