Why Should You Launch Your Own Branded Smart TV App in 2023?

Launching your own branded smart TV app in 2023 can be an excellent way to reach a wider audience and maximize your content monetization efforts. The use of smart TVs and TV apps has been on the rise in recent years, and this trend is expected to continue. According to a report by eMarketer, the number of US households with a smart TV is expected to reach 87.6 million by the end of 2022, which is an increase of 6.2% from the previous year.

How can this potential be leveraged at its best?

Increased usage of smart TVs: The use of smart TVs is on the rise, with a projected global smart TV market size of over $300 billion by 2025. As more people turn to smart TVs for their entertainment needs, launching your own branded smart TV app can help you tap into this growing audience.
Customized user experience: By launching your own branded smart TV app, you can provide a customized user experience for your audience. You can tailor the app to your brand's specific needs and preferences, offering a seamless and personalized experience for your viewers.
Content monetization opportunities: Launching your own smart TV app can also provide new opportunities for content monetization. You can offer subscriptions, sell ad space, or use in-app purchases to generate revenue from your content.
Enhanced brand recognition: Launching your own branded smart TV app can also help increase your brand recognition. It can give your brand a dedicated platform to showcase your content and reach new audiences, which can help establish your brand as a leader in your industry.
Competitive advantage: With so many options for streaming content on smart TVs, launching your own branded smart TV app can give you a competitive advantage. By offering a unique and customized user experience, you can stand out in a crowded market and build a loyal following and grow with a pace.

Kaushik Chandramouleeswaran